Download Pitch Anything

Author: Oren Klaff
Publisher: McGraw-Hill Education

• Audible.com Release Date: April 16, 2014
• Whispersync for Voice: Ready
• Language: English
• ASIN: B00B4FAMR6
• Amazon Best Sellers Rank:
  • #4 in Books > Business & Money > Skills > Running Meetings & Presentations
    ISBN: B00B4FAMR6
    Language: English
    Formats: Kindle,Hardcover,Audible, Unabridged,Audio CD, Audiobook, CD, Unabridged,
    Category: Books,Business & Money,Marketing & Sales,Sales & Selling, <i class="a-icon a-accordion-radio a-icon-radio-inactive"></i><h5><div class="a-row"><div class="a-column a-span8">Buy with 1-Click</div><div class="a-column a-span4 a-text-right a-span-last"><span class="a-size-base a-color-secondary a-text-normal">$9.95</span></div></div></h5>,
    
    
    
    
    
    
    
    
    

    When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

    Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

    According to Klaff, creating and presenting a great pitch isn't an art - it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

    Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

    Setting the FrameTelling the StoryRevealing the IntrigueOffering the PrizeNailing the HookpointGetting a Decision

    One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

    Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you'll have more funding and support than you ever thought possible.

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million - and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art - it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:

• Setting the Frame
• Telling the Story
• Revealing the Intrigue
• Offering the Prize
• Nailing the Hookpoint
• Getting a Decision

One truly great pitch can improve your career, make you a lot of money - and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience - and you'll have more funding and support than you ever thought possible.

Download Pitch Anything

I took these notes while reading Pitch Anything. It's a great book and there's more to it than I share here. A recommended buy.

Basics:
-Good pitching depends on method. It can be learned.
-Pitches are sent from the modern - and smart - part of the brain, the neocortex. But they are received by the old "croc brain."
-This is not numbered based selling or being pushy. Both sides should leave happy and not feel like they were used or tricked.
-Keep it fun. Once the power shifts take control and direct conversations where you want. Give and take power. Let the game be fun for both sides. It should be mutually exciting not dominating.
-Selling makes you supplicate, make rational appeals to the neocortex and ask invasive questions.
-When explaining your track record of success people remember the average of your achievements not the sum. A few good strong stories are better than many weaker ones.
-Hot cognitions are unavoidable - you can control the expression of emotions but not having them.
-Don't create like or analysis, create want.

You must set the frame. Create novelty and intrigue. The STRONG method:
Setting the frame
Telling the story
Revealing the intrigue
Offering the prize
Nailing the hookpoint
Getting a decision

Framing:
-Your point of view is your frame (perspective). The stronger frame absorbs the weaker frame, when frames collide the winner has frame control and his/her ideas are accepted.
-When you are responding ineffectively to things that the other person is saying and doing, that person owns the frame, and you are being frame-controlled.
-If you have to explain your authority, pwer, position, leverage and advantage, you do not have frame control.

Pitching is highly valued today. It is an ‘art form’ requiring knowledge of human nature, how the brain receives information, communication skills, courage and a lot of practice.

Pitching is essential to leadership in all aspects of life – motivating others to act, gaining traction for an idea, raising capital, landing the job or promotion you seek, raising children, and reaching consensus on key issues with your spouse.

Pitching for me is integral to my work which is creating new companies in health care. Primary tasks include developing a core value proposition, creating a team – executive team, board of directors, advisors – and raising capital. I know the value of effective pitching firsthand and have had many great teachers – Charan, Gallo, Duarte, Weissman – who have helped me shape my pitching style. I can now add Oren Klaff and his “Pitch Anything” to the list. Klaff who is the Director of Capital Markets at Intersection Capital has written a gem of a book on pitching.

“Pitch Anything” from my point of view is a must-have for novices and those seeking to improve their “pitching method.” Its’ subtitle, “An Innovative Method for Presenting, Persuading, and Winning the Deal,” describes perfectly what you will gain from this book.

I have learned in my work with start-ups that many entrepreneurs and inventors build their pitch around what they want their audience to know, rather than what the audience needs to make a decision. There is a big disconnect between the way the pitch is given and the way it is received by the “target”. Entrepreneurs and inventors have incredible knowledge about their subject and make the most important points clearly, but despite being well organized and passionate, their pitch is not convincing and they lose an opportunity.

• 
  Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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